Digital technology has transformed how job seekers today find jobs. Tools like social media have become vital in the modern job search. What was once used to share news and connect with the rest of the world is now an essential component to landing your dream job.
But just like any other technological tool, social media can be a double-edged sword. It can help you land the right role, but it can also jeopardize a job offer. That’s why it’s important to carefully consider what you say or do on social media.
Here’s how (and how not) to use social media to find the job of your dreams.
DO make a good impression
Even in today's digital world, first impressions matter. In fact, some may argue they matter more. After all, social media gives hiring managers and recruiters a glimpse of your personality long before you meet face-to-face.
That’s why it's more crucial than ever to always be on your ‘A’ game when using social media.
The best way to use social media to make a good impression? Be careful how you represent yourself online. Kim Kardashian may get away with scandalous pictures, but you won’t. Instead of pool party pictures, post your recent volunteer activities or your recent accomplishments.
DON’T go overboard with self-promotion
It’s easy to sit behind a computer screen and overwhelmingly self-market yourself. But, bragging online and being overly self-promotional can be detrimental to your job search. Remember the old saying, less is more.
Rather than bombarding your audience and potential future employers with nonsensical comments, share thoughts and ideas relevant to your job search. Update your social statuses with unique and enticing content.
This will allow your positive personality traits to shine through, attracting the right kind of audience.
DO keep your accounts up to date
You should think of social media as an extension of your digital CV. And like any other CV, it needs to be kept up to date.
Garnering attention from social media requires time and effort. The “set it and forget it” method may work when cooking, but not when using social media to find a job. Social profiles that attract hiring managers and recruiters require maintenance and regular updates.
When setting up accounts on LinkedIn or Twitter, be sure to post regularly. Engage with your industry and the wider community. If you can’t create original content, share and comment to maintain a presence.
DON’T post negative or obscene content on social media
In today’s hiring market, hiring managers and recruiters will turn to Google before they consider your application. Displaying social media misbehavior by posting negative or obscene content can backfire and affect your chances of getting hired.
Remember that everyone these days is using social media. This includes your present and future employers. Social media misbehaviour is not only able to put your chances of getting hired at risk, but it can also result in your getting fired.
Before using social media to job search, it’s worth checking your social media history and deleting photos, comments, or posts that may be viewed as negative or obscene.
DO follow companies and industry leaders
Social media is unique in that it allows you to widen your network of professional contacts. When engaging in social media, be sure to follow the companies you want to work for and any industry influencers relevant to your job search.
By commenting, engaging, and sharing their posts, you show your desire to maintain involvement and stay current with industry happenings. Being on trend with what’s happening in your industry can work in your favor during the application process and interviews.
DON’T give up
It’s been said that patience is a virtue. This is particularly true when it comes to social media. Creating an online presence that attracts hiring managers and recruiters takes time and effort. Be patient with your work and the rewards will soon follow.
The more you reach out and connect, the more value you bring to your network, and the more likely you are to stand out as a prospective hire.
Putting it all together
Finding a job in today’s economy is challenging, to say the least. Luckily, online technology has provided job seekers with new tools and resources that can assist in the job search. But, these new tools and resources work both ways.
By following the dos and don’ts above, you can be sure you are sending the right message and are able to capture the attention of hiring managers and future employers.
David Mackenzie, A recruitment professional with over twenty years’ experience in the field and a record of entrepreneurial accomplishment, David is Managing Director and Head of HR at Mackenzie Jones.
In 2003, David set up Mackenzie Jones in the UK, growing the business across two offices in London and Birmingham. In 2005 David established Mackenzie Jones in Dubai to serve the Gulf region and neighbouring countries. As the Group MD, David is responsible for the overall direction of the Mackenzie Jones Group including Mackenzie Jones, MumsAtWork, MENA Solutions, Simply Digital and ThinkTech.